01
Analyse the business
How work actually gets done — people, processes and systems.
AI transformation for UK & Ireland businesses
Find where AI creates real value.
FinnX analyses how your business operates, finds where time and money are lost, and uses process redesign, automation and AI to create measurable improvement.
Process analysisImplementationMeasured ROI
Customer onboarding
A services business onboarding 40 new customers a month.
Collect & verify documents
4 days
Internal data entry & setup
2 days
Reviews & approvals
2 days
Welcome & handover
2 days
Total cycle10 days / customer
After FinnX4 days (60% faster)
Capacity released
We map the process and automate document collection, data entry and approvals — cutting the cycle from 10 days to 4.
How FinnX creates value
Find the problem. Fix the process. Prove the value.
FinnX finds expensive operational problems, applies technology where it makes sense, and proves the value created.
Sometimes the right answer is AI. Sometimes it is automation. Sometimes it is simply removing a bad process.
02
Find the friction
Repetition, bottlenecks, duplicated effort, weak handoffs, errors and reliance on memory.
03
Quantify the opportunity
What the inefficiency costs in time, money and capacity — then prioritise.
04
Fix and implement
Improve the process first, then automation, integration and AI where they add value.
05
Prove the result
Cost savings, time saved, capacity released — measured against a baseline.
What we find
The work your business should not still be doing manually.
Repetitive administration
Poor handoffs
Approval bottlenecks
Duplicate data entry
Errors and rework
Processes held in people's heads
What this looks like in practice.
60-person accountancy firm
Client services spend ~30 hours a week chasing documents, checking submissions and updating systems.
30 hrs
per week admin
1,500 hrs
staff time / yr
£35k
annual cost
Before FinnX
Finding: Most of the workflow is predictable and doesn't need an accountant's judgement.
Change: Simplify the workflow, automate reminders and routing, use AI to classify documents and flag exceptions.
estimated annual value
30 → 10
hrs / week1,000
hrs released / yr66%
less manual workActual opportunities are calculated using each client's workflows, volumes, staff costs and agreed operational baseline.
When to automate
A simple way to decide what is worth automating.
Not everything should be automated. A practical framework to prioritise the right work.
High frequency + low complexity + high consistency
= Automate immediately
High frequency + high complexity + many variants
= Simplify first, then automate
Low frequency + any complexity
= Probably not worth automating
Who we help
Built for businesses where skilled people are buried in low-value work.
If your team moves information between emails, documents, spreadsheets and systems all day, there's a process worth examining.
Professional Services
Accounting & Finance
Insurance
Recruitment
Property
Operationally complex SMEs
Commercial first
Start with the financial and operational problem.
Process before technology
Improve how the work is done before automating it.
We implement
Move beyond recommendations and build the solution.
Measured outcomes
Agree success before the solution goes live.
About FinnX
Built to close the gap between AI potential and business value.
Too often, businesses adopt AI before anyone asks whether the process is worth automating. FinnX combines commercial analysis with implementation to find and fix high-value problems.
Founder
Luke Mulhall
Luke works with owners and leadership teams to identify operational pain, quantify the opportunity and oversee implementation.
Connect on LinkedInBook an Opportunity Call
What is wasting time inside your business?
Give us 30 minutes. We'll help you start looking in the right places.
A practical commercial conversation — no AI hype, no predetermined solution.
A 30-minute commercial conversation
No AI jargon
No obligation